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Marketplace

Marketplace

Nike's not just doing it

Marketplace · Oct 2, 2026 · 25:54

0:0025:54

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In Nike’s earnings report this week, the brand said it may begin shrinking its operations and laying off workers. It’s been losing market share for a while now. We look at what went wrong in the last decade. Also in this episode: the government-funded EV discounts that still remain, the business of affiliate links, and a former business owner’s mini retirement during fatherhood.


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Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.


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Episodes: Marketplace

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