Start With Who, Not Why: Why Knowing Yourself First is The Secret to Integrity and Authentic Leadership with Preston Poore

In this episode of People First!, Morag Barrett talks with Preston Poore—executive coach, author, and former Coca-Cola leader—about his new book, How Is Greater Than What: The Simple Formula for Success in Leadership.

They discuss why how you lead matters more than what you accomplish, the role of identity and integrity in effective leadership, and how to stay grounded in a world shaped by technology and AI.

In this episode, you'll learn:

1. Why “start with who” might matter more than “start with why”
2. The link between integrity, trust, and authentic leadership
3. Lessons from Preston’s 30-year corporate career
4. How faith, values, and self-awareness shape long-term success

Perfect for leaders, managers, and professionals seeking practical insights on character, connection, and culture in the modern workplace.

Learn More:

https://prestonpoore.com/