MTV CO-FOUNDER: building a $7bn Media Empire with ZERO experience in TV | Tom Freston — Crisis What Crisis with Andy Coulson

From building a multimillion-dollar clothing business in India only to be wiped out by a global trade embargo, to redefining pop culture for a generation at MTV and Nickelodeon, Tom Freston’s career is a masterclass for any aspiring entrepreneur.

In this episode, Tom joins me to discuss the resilience required to reach the top and the sheer guts needed to start over when it's all taken away. He shares his "decidedly non-traditional" path to the C-suite and why humility, earnestness, and curiosity are the ultimate defining traits for success.

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IN THIS EPISODE, WE EXPLORE:

Building the MTV empire: The legendary "I Want My MTV" campaign and the David Bowie sauna story.
The reality of being fired as the boss at Viacom by Sumner Redstone and receiving a hero’s send-off from 1,000 employees.
Returning to Afghanistan to help launch the country’s first television network.
Why stepping off the "conveyor belt of conformity" is the best classroom for a young person today.

LESSONS YOU’LL LEARN

Skills are transferable: It’s never too late to change careers.
Optimism is a competitive advantage: back yourself when no one else will
The most successful careers are rarely the most conventional
Know when to disappear: recovery needs space, don't rush the next move
Hire people smarter than you: it's your best protection against your worst instincts

TIMESTAMPS:

0:00 - Intro

04:44 - Stepping off the conveyor belt of conformity

12:30 - Where does confidence come from?

17:23 - Becoming a millionaire in your 20s

22:11 - The sudden collapse of Hindu Kush

31:06 - The ground floor of MTV

36:44 - The "I Want My MTV" Hail Mary pass

45:28 - Being fired as CEO of Viacom

53:30 - Reassessing life and finding Phil Stutz

56:28 - The "perfect circle" back to Afghanistan

1:00:26 - The Tom Freston manual for young people