OCTOPUS ENERGY BOSS: “I became the face of the energy crisis” | Greg Jackson

Greg Jackson, founder and CEO of energy giant Octopus Energy, is perhaps one of Britain’s most innovative CEOs.

In 2021, the British energy market collapsed. Wholesale gas prices surged six-fold, thirty suppliers went under in months, while millions of families faced impossible bills.

Rather than sticking his head in the sand, Greg went public, putting his own credibility on the line to explain why prices were rising. He cut his own salary to minimum wage, provided £150 million in bill relief packages, and became the face of the energy crisis when everyone told him not to.

The result? Octopus became the UK's largest energy supplier during the worst energy crisis in a generation, now valued at over £7 billion.

Greg is an entrepreneur who's built multiple businesses by doing exactly what everyone else refuses to do – a true lesson in why fortune really does favour the brave.

LESSONS YOU'LL LEARN:

1. Character matters more than ability.
2. When you see something clearly, don't hesitate.
3. Fortune favors the brave, zig when others zag!
4. Being smart isn't enough. The combination of being smart and working hard is critical.
5. Communicate relentlessly, especially in crisis.

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