A conversation with World Barista Champion Jack Simpson — 5THWAVE - The Business of Coffee and Hospitality

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In today’s episode, we catch up with Jack Simpson of Axil Coffee Roasters in Melbourne and the reigning World Barista Champion.

After taking the Australian Barista Championship title three years in a row, Jack claimed the world crown in Milan in November, 2025.

In this conversation, Jack reflects on the experience of winning on the biggest coffee stage in the world, the pressure and opportunities that followed, and what comes next. We also discuss sustainability in coffee, and why, for Jack, it’s ultimately about relationships, respect and long-term support for coffee producers, to ensure fairness and economic viability across the supply chain.

Credits music: "Nothing is Forever" by Georgia Mooney in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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