The quest for exceptional – A conversation with Paul Ross, Special Guests — 5THWAVE - The Business of Coffee and Hospitality

In today’s episode we’re speaking with a very special guest – Paul Ross, founder of Special Guests Coffee, a boundary-pushing specialty coffee business based in the heart of London.

A two-time UK Barista Champion, Paul founded Special Guests in 2022 with a mission to curate rare specialty coffees from around the world and showcase these hidden gems to wider audiences through his coffee venue and online platform.

In this conversation, Paul explains how physical coffee shops play a vital role in fostering community and building a cohesive ecosystem for his business. He also emphasises the importance of carving out a distinct identity by blending personal experience with insights from coffee industry peers.

Credits music: "Miraculous Wonders" by Akeira Jade in association with The Coffee Music Project and SEB Collective

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