Preparing for the European Deforestation Regulation [Live Recording] — 5THWAVE - The Business of Coffee and Hospitality

Today we're returning to our interviews recorded live at The European Coffee Symposium in Berlin last month.

In this episode, we’re exploring the impact of the incoming European Deforestation Regulation (EUDR) directive. We’re joined by Kajsa-Lisa Ljudén and Jonny England, Head of Sustainability and Head of Coffee respectively at Löfbergs, and Pim Pilose, Success Manager at technology platform Era of We.

In this important conversation, we’ll explore how coffee businesses can prepare to meet EUDR requirements by supporting farmers and supply chain partners to achieve compliance.

We’ll also discuss the broader implications for sustainability in coffee and how technology and digital platforms can enable companies to track and demonstrate compliance effectively.

Credits music: Can I See You Tomorrow by Natalie Oliveri in association with The Coffee Music Project and SEB Collective

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