5THWAVE - The Business of Coffee and Hospitality
5THWAVE - The Business of Coffee and Hospitality · Sep 18, 2026 · 47:43
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In today’s episode, we're catching up with Patrik Rolf, Founder and CEO of Copenhagen-based April Coffee Roasters and its sister project, SP Coffee Shop.
Founded in 2016, April is a super-premium specialty roastery and brewing equipment company, while SP Coffee takes a wider range of coffees from April’s partner farmers and offers a more accessible coffee shop experience.
In this conversation, Patrik discusses the power of community and slow growth, his relentless focus on quality, and how consistency and building a loyal customer base over time have been key to April’s success.
He also introduces the new April Hand Grinder and the independent kickstarter campaign behind it – a huge success that reached its original target in just four hours! Find out how you can support the campaign here.
Credits music: "Wake Up (And Smell the Coffee)" by Lexie in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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Episodes: 5THWAVE - The Business of Coffee and Hospitality