Why coffee competitions matter – recorded live at The Amsterdam Coffee Festival — 5THWAVE - The Business of Coffee and Hospitality

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Today we’re sharing another episode from our series of interviews and discussions recorded live at the Amsterdam Coffee Festival earlier this year.

In this session we’re turning the spotlight on coffee competitions, exploring how they drive innovation, elevate barista skills, and help shape the future of our industry.

Joining us is a panel of barista champions, trainers and world class judges: Julia Kuin, Barista Market Development Lead for Benelux at Oatly, Rose van Asten, Coffee Consultant & Specialty Coffee Association Barista Trainer, Lex Wenneker, Owner of Friedhats Coffee, and Zjevaun Janga, Owner of Ripsnorter Coffee Roasters.

Credits music: "If You're Wondering" by Zana Messia in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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