341. Alex Taylor, Co-Founder of Perelel

Today, I'm joined by Alex Taylor, co-founder of Perelel.

 

An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions.

 

In this episode, we discuss closing the women's health research gap through business.

 

We also cover:

• Leveraging business to shape policy 
• Deploying $5.5M+ toward women's health research equity
• Combining D2C subscriptions and retail partnerships (Erewhon, Amazon)

 

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Website: www.perelelhealth.com 

Instagram: https://www.instagram.com/perelelhealth/ 

Alex on Instagram: https://www.instagram.com/its_alextaylor/ 

 

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Investments: https://capital.fitt.co/ 

 

Chapters:

(00:00) Introduction

(02:19) Personal health journey

(04:41) Autoimmune diagnosis

(05:50) Women's health research gap

(07:20) Founding Perelel

(08:51) Company stage

(10:22) Category maturation

(12:22) Building the trust moat

(14:45) From product to policy

(17:40) Impact program

(20:09) Parallel Pledge

(21:04) Consumer health evolution

(24:40) Business priorities

(26:40) Long-term vision

(27:48) Product innovation

(28:43) Where to follow

(29:08) Conclusion