358. Kate Ryder, Founder & CEO of Maven Clinic — Fitt Insider

Today, I'm joined by Kate Ryder, founder & CEO of Maven Clinic.

The largest virtual provider for women's and family health, Maven Clinic covers 28M members and 2.5K+ employers across fertility, maternity, pediatrics, and menopause benefits.

In this episode, we discuss building at the intersection of clinical quality and technology.

We also cover:

Using AI to triage care
Maven's direct-to-consumer expansion
How consumer demand is driving the women's health category

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Maven's Website: www.mavenclinic.com

Instagram: https://www.instagram.com/mavenclinic/

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Chapters:

(00:00) Introduction

(01:21) Kate background and Maven overview

(04:04) Broadening from pregnancy to full care

(05:46) Following members, not predicting needs

(09:18) Data as product and personalization

(10:41) Quantifying health outcomes

(11:14) Maven Assistant philosophy

(12:00) AI's role in healthcare

(15:49) Patient trust and behavior change

(17:28) Building with AI at organizational level

(19:38) Why DTC expansion now

(22:36) Women's health as just health

(26:21) Employer contracts and risk models

(27:47) Long-term roadmap vision

(28:20) Staying at intersection of care and tech

(30:28) Peptides and evidence-based approach

(32:13) Where to find Maven

(32:45) Conclusion