Crosscourt Raises $2M, Crunch Goes Premium, EoS Bets on HYROX

August 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Crunch Fitness relaunches Crunch Select with boutique studios and premium amenities, using its franchise network to reach higher-value members
• EoS Fitness partners with HYROX to bring official race training into 25 gyms, giving its 225-location network a built-in path to competition
• Crosscourt raises $2M, bringing total funding to $4M, to expand its premium basketball club with backing from Scottie Barnes and Equinox leaders

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe 

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Reach out → insider@fitt.co