338. Jason Daniel, Founder & CEO of LSKD

Today, I'm joined by Jason Daniel, founder and CEO of LSKD.

 

An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.

 

In this episode, we discuss building a global brand from a grassroots community.

 

We also cover:

• From carpenter to founder
• LSKD's self-funded growth
• Community event strategy

 

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

 

Website: www.lskd.co 

Instagram: https://www.instagram.com/lskd/ 

US Instagram: https://www.instagram.com/lskd.usa/ 

Running: https://www.instagram.com/lskd.running/ 

ADA: https://www.instagram.com/lskd.ada/ 

HQ: https://www.instagram.com/lskd.hq/ 

 

-

 

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

 

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

 

Chapters:

(00:00) Introduction

(01:35) The Loose Kid origin

(04:05) Going full-time LKI

(05:00) Finding the why

(06:35) 2018 rebrand to LSKD

(08:00) $3M to $200M growth

(11:00) Self-funded discipline

(15:25) Channel evolution

(19:00) Community event strategy

(22:45) Failing forward

(25:10) Global expansion

(26:25) Product innovation

(28:45) Where to find

(29:35) Conclusion