343. Jess Haghani, Founder & CEO of Lucille

Today, I'm joined by Jess Haghani, founder & CEO of Lucille.

Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity.

In this episode, we discuss creating next-gen senior nutrition products.

We also cover:

• Challenging age-related stereotypes
• Marketing to older adults and their caregivers
• Why senior nutrition products have lacked innovation

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Lucille's Website: www.lucillehealth.com 

Lucille on Amazon: http://bit.ly/4g76Xgo 

Lucille on Instagram: https://www.instagram.com/lucillehealth/# 

 

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Chapters:

(00:00) Introduction

(01:25) Company background

(02:25) Personal story

(05:00) Market gap insight

(06:40) Why no innovation

(09:25) Ageism and discrimination

(11:50) Formulation approach

(14:20) Nutrition science

(17:40) Packaging accessibility

(20:20) Consumer awareness

(23:40) Branding strategy

(25:40) Social media engagement

(26:50) Grandmother inspiration

(27:45) Go-to-market channels

(30:00) Near-term focus

(31:38) Where to find

(32:17) Conclusion