Fitness Industry Posts Double-Digit Growth, Walmart Enters Medicare, Ritual Targets Perimenopause
Fitt Insider · Sep 17, 2026 · 3:16
Fitt Insider · Sep 17, 2026 · 3:16
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September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide
Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition platform
Ritual launches a $39/month hormone-free perimenopause supplement, extending its brand from pregnancy into midlife women's health
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