340. Lauren Makler, Co-Founder & CEO of Cofertility

Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility.

 

Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional.

 

In this episode, we discuss rethinking fertility care through human-centered design.

 

We also cover:

• Building a two-sided fertility marketplace
• Scaling in an emotionally complex category
• Addressing egg freezing's age and cost gaps

 

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Website: www.cofertility.com 

Careers: www.cofertility.com/careers 

Instagram: https://www.instagram.com/cofertility 

 

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Chapters:

(00:00) Introduction

(02:14) The insight

(04:41) Personal story

(06:56) Broken system

(08:24) Marketplace dynamics

(11:37) Split vs. Keep programs

(13:05) Company scale

(15:33) Operational logistics

(18:11) Demand channels

(21:29) Building trust

(23:47) Platform ambition

(25:53) AI automation

(28:28) What's next

(29:27) Conclusion