360: Feel-Good Stories from the Field: How to Co-op Well

The market is tough, agents are stressed, and claws can come out. We get it. But being a jerk isn't going to make anything better, and this episode is our loving reminder of that.

We are deep in summer and we just needed a little happy boost around here. So instead of another finger-pointy episode about what's going wrong, Katy and I sat down to share some genuine feel-good stories from the field. Stories about what happens when Realtors actually choose community over competition, even when the market makes that harder than it should be.

This episode is the pep talk you didn't know you needed. Whether you are the listing agent, the co-op agent, the broker, or just someone who has been on the receiving end of a kind gesture, we think you will walk away from this one feeling a little lighter and a lot more inspired to be the agent people actually want to work with.

Here's what we cover in this episode:

• How Alissa organized a "speed dating" listing tour with five agents she barely knew and what happened next

• Why reaching out to strangers in the MLS is not as scary as you think it is

• The story that went viral-ish: when the agent who lost the listing brought the buyer

• What to do when you lose a competing listing appointment to a friend

• Why being the thoughtful co-op agent who calls about the AC or the hole in the ceiling actually matters

• How listing agents can show up for buyer agents (and why it pays off)

• The LSU baseball ball signed by a retired player and why a Realtor friend made it possible

• What happens inside a luxury neighborhood when competing agents decide to run open houses together

• Why how you exit a brokerage matters just as much as how you enter one

• What brokers can learn from being gracious when agents leave

If you have been feeling the pressure to compete instead of connect, this is the episode for you. Your reputation is one of the best tools you have, and being a good co-op agent is one of the fastest ways to build it.

Key Quotes & Takeaways:

• "Being a jerk isn't going to make anything better." Alissa

• "In multiple offer situations, your reputation is one of the best tools you can have." Katy

• "You get more flies with honey." Katy

• "How do you want to be talked about? That agent is going to go to their new company and they're going to talk about you." Katy

• "People are starving for the good. We are just not sharing enough of it." Alissa

Products, People & Previous Episodes Mentioned:

• Episode 36: Community Over Competition (hustlehumblypodcast.com/36)

• Episode 129: How to Be a Good Co-Op Agent (hustlehumblypodcast.com/129)

• Hustle Humbly Community (hustlehumblypodcast.com/membership)

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