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In this episode, we sit down with Ryan Busbice (CEO of Barnett Crossbows) to explore the rich history of the Busbice family and their roots in Buckmasters. Ryan shares how he recently joined the Buck Commander crew and opens up about how his approach to business has evolved over the years. We wrap things up with a look at our joint partnership with Legendary Whitetails and how the brand has become a go-to name in outerwear for outdoor enthusiasts and the outdoor industry as a whole.
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