How the NFL Became Fashion’s New Runway

If there’s any sports bet we’re taking right now, it’s that the football field is becoming fashion’s favorite runway. On this episode of Let’s Get Dressed, I’m joined by Daniel-Yaw Miller, sports and fashion journalist, and author of the SportsVerse Substack, for a post-Super Bowl debrief on how fashion showed up all weekend long. From Bad Bunny’s halftime performance in custom Zara and Adidas, to designer activations, athlete styling, and brands finding ways in without buying a single commercial, we talk through why sports have suddenly become such a valuable cultural space for fashion.

We also get into why sports feel like a kind of reset for brands — a place to reach massive audiences, soften narratives, and feel culturally relevant without over-explaining themselves. What worked, what didn’t, and why so many fashion brands seem more interested in game day than runway season. 

Follow Daniel-Yaw on Instagram https://www.instagram.com/danielyaw_/

Subscribe to SportsVerse https://sportsverse.substack.com

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