Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap...
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Nov 12, 2026 · 13:55
Dreaming of landing your FIRST travel brand deal but have no idea where to start? If you're a Travel Content Creator or aspiring Travel Influencer looking to work with hotels,…
Nov 5, 2026 · 15:20
Is your Media Kit impressing brands or hurting your chances at deals? If you're a Content Creator, Influencer, or UGC Creator trying to land more paid brand deals, your Media Kit…
Oct 29, 2026 · 11:03
Wondering how to get brand deals WITHOUT waiting around for brands to DM you on Instagram? If you're a Content Creator or Influencer trying to find paid brand deals, you might be…
Oct 22, 2026 · 12:10
Ever wonder what REALLY happens after you pitch a brand? As someone who has spent years on the brand side managing influencer marketing budgets, reviewing Creator pitches, and…
Oct 15, 2026 · 18:04
Want to land more brand deals? One of the best ways to stand out to brands is to create the types of content they’re actually looking for. As someone who has spent years on the…
Oct 8, 2026 · 43:59
You Can Follow Kathleen Here: Masterclass - How I Earn $10K+ Every Month by Creating Simple Video Content for Amazon : https://kathleenkobel.com/masterclass Instagram:…
Oct 1, 2026 · 10:31
If you want to land holiday brand deals, your pitch needs to reach brands while they’re still planning their campaigns. 🎓 Learn how to land paid brand deals, no matter your…
Sep 24, 2026 · 14:22
Travel UGC is different from creating content for a typical product brand. In this episode, Nina from Sidewalker Daily shares what travel brands actually need from UGC creators…
Sep 17, 2026 · 10:51
Most creators check the rate and deliverables before signing an influencer contract, but some of the most important terms are buried elsewhere. Using Hayden Panettiere’s…
Sep 10, 2026 · 9:02
Substack is becoming much more than a newsletter platform. In this episode, I’m sharing some of the new Substack features we’re most excited about at Sidewalker Daily, including…
Sep 3, 2026 · 13:14
Being a content creator or influencer means wearing ALL the hats. Creating content, pitching brands, answering emails, researching opportunities, posting across platforms... the…
Aug 27, 2026 · 10:26
If you’re serious about making money as a content creator, stop blindly pitching brands and start looking for companies that are actively hiring creators and already have a…
Aug 20, 2026 · 10:19
After 10+ years in the creator economy, working on both the brand side and with creators inside the Sidewalker Daily community, there are a few things I wish more content…
Aug 13, 2026 · 8:35
If you've been feeling stuck in your creator business, attending a live creator event might be the investment that changes everything. In this episode, Nina Zadeh from Sidewalker…
Aug 6, 2026 · 11:38
Create & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's next. Expect two…
Jul 30, 2026 · 14:39
If you're tired of constantly pitching brands and wondering how to get brands to reach out to you, this episode is for you. While pitching should always be part of your strategy,…
Jul 23, 2026 · 15:41
If you've been wondering whether you need to join someone else's Instagram challenge to stay consistent, the answer is no. In this episode, Nina Zadeh from Sidewalker Daily…
Jul 16, 2026 · 1:11:39
You Can Follow Nina Clapperton Here: Instagram: https://www.instagram.com/ninaclapperton/ TikTok: https://www.tiktok.com/@ninaclapperton Threads:…
Jul 9, 2026 · 12:33
Most creators think the only way to land brand deals is by constantly pitching. While pitching is essential, there's another strategy that many creators overlook: making brands…
Jul 2, 2026 · 15:17
Everyone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think. In this episode, Nina shares the six types of…
Jun 25, 2026 · 41:06
You Can Follow Ali Here: Instagram: @aligrant https://www.instagram.com/aligrant/ TikTok: @aligrnt https://www.tiktok.com/@aligrnt Website: http://thedigitaldept.com In this…
Jun 18, 2026 · 14:03
If you've been wondering why brand deals feel harder to land lately, you're not imagining it, but it's not because influencer marketing is dying. In this episode, Nina Zadeh from…
Jun 11, 2026 · 44:28
You Can Follow Adobe Here: Instagram:@adobeexpress TikTok: @adobeexpress YouTube: @adobeexpress LinkedIn: linkedin.com/showcase/adobe-express/ Website: adobe.com/express…
Jun 4, 2026 · 10:23
If you're creating UGC content but not getting consistent brand deal offers, this episode is for you. Sidewalker Daily has worked on both sides of the influencer industry,…
May 28, 2026 · 11:55
Brand deals are just for influencers…says WHO?? You do NOT need to be a traditional influencer to work with brands. If you’re a coach, course creator, podcaster, speaker,…
May 21, 2026 · 12:53
Speaking on stages isn’t just about public speaking. It’s one of the fastest ways to build authority, grow your network, create partnerships, and open up entirely new revenue…
May 19, 2026 · 48:35
You Can Follow Mafe Here: Instagram: https://www.instagram.com/mafeanzures/ TikTok: https://tiktok.com/@mafeanzures I Missed Me Podcast: Spotify:…
May 7, 2026 · 52:00
You Can Follow Lucie Here: Instagram: https://www.instagram.com/luciebfink/ TikTok: https://www.tiktok.com/ YouTube: https://www.youtube.com/ Facebook:…
Apr 30, 2026 · 13:13
If you want to be seen as an authority in your space… you can’t rely on content alone. You need to start putting yourself in places that validate your expertise. And one of the…
Apr 28, 2026 · 55:38
You Can Follow Conar Here: Instagram: https://www.instagram.com/conarfair/ TikTok: https://www.tiktok.com/@conarfairway Conar Fair Way Instagram:…
Apr 23, 2026 · 13:41
One of the most overlooked growth strategies as a creator or business owner is getting booked on podcasts. In this episode, I’m breaking down exactly how to pitch yourself as a…
Apr 16, 2026 · 13:48
If the idea of collaborating with other creators feels awkward, forced, or a little “what do I even say?” - then this episode is for you. Because the relationships you build with…
Apr 9, 2026 · 12:38
If you think pitching is just about brand deal… then this episode is going to change how you see your entire business! Because the truth is: most creators are pitching in the…
Apr 2, 2026 · 13:09
If you’ve been trying to grow on Instagram but feel like nothing is working… this is what Instagram actually wants you to do. Yup - straight from the Instagram team itself. No…
Mar 26, 2026 · 13:34
Thinking about hiring an influencer manager to help you land brand deals? Before you sign anything… listen to this. In this episode, I’m breaking down what it actually looks like…
Mar 19, 2026 · 10:00
If you're trying to land UGC brand deals or paid creator opportunities, you can’t just sit around waiting for brands to magically show up in your inbox. You have to go find them!…
Mar 12, 2026 · 8:48
There’s a big difference between making money as a creator… and building a sustainable, scalable creator business. And once you hit that $50K mark, the strategy, mindset, and…
Mar 10, 2026 · 41:54
You Can Follow Kristen Here: Instagram: https://www.instagram.com/kbousq/ TikTok: https://www.tiktok.com/@kbousq YouTube: https://www.youtube.com/c/KristenBousquet Website:…
Mar 5, 2026 · 14:14
I’ve been on both sides of the creator economy - I’ve managed influencer budgets on the brand side and I’ve helped creators negotiate paid partnerships from the creator side. In…
Feb 26, 2026 · 11:48
Think you can only pitch brands in your niche? Think again! Limiting your pitches to one category might be the very thing capping your income as a creator. In this episode, I’m…
Feb 24, 2026 · 56:13
You Can Follow Laura Here: Instagram: https://www.instagram.com/ganacomobookkeeper/?hl=en LinkedIn: https://www.linkedin.com/in/laura-grajales-51b226152/ Website:…
Feb 19, 2026 · 12:13
After years on the brand side managing influencer budgets (and plenty of honest conversations with friends who still run campaigns today), I’m sharing five things creators do…
Feb 12, 2026 · 11:24
It seems like Instagram drops a new feature every five minutes 😅 And if you feel like you can't keep up with all the new updates lately... I got you! In this episode, I'm…
Feb 10, 2026 · 41:43
You Can Follow Jessie Here: YouTube: https://www.youtube.com/@makemoneytravelblogging Instagram: https://www.instagram.com/jessieonajourney Facebook:…
Feb 5, 2026 · 2:57
⚡️ Want to know more about Paid Creator? Click here! https://thepaidcreator.substack.com/ 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Need…
Jan 29, 2026 · 16:48
I’ve worked behind the scenes with top travel influencers - and once you’re close enough to watch how the pros move? You start noticing patterns. I’m walking you through the…
Jan 27, 2026 · 43:48
You Can Follow Megan here: Website: https://grin.co/ LinkedIn: https://www.linkedin.com/company/grin-inc- Personal LinkedIn: https://www.linkedin.com/in/megvas/ Today on…
Jan 22, 2026 · 11:32
Whether you love AI or hate it, one thing is clear: IT’S HERE TO STAY. We’ve all seen the AI and deepfake videos floating around the internet lately and they’re equal parts…
Jan 15, 2026 · 14:02
I know… reading industry reports isn’t exactly a fun time for us Creators 😅 But if you want to get paid like a business owner, understanding what’s happening behind the scenes…
Jan 8, 2026 · 14:49
One of the most asked questions I get every year is: “Do I need a media kit or a UGC portfolio?” If I had a dollar every time that question pops up, I'd be in Bora Bora 😅 But…
Dec 30, 2025 · 13:49
If usage rights, whitelisting, boosting, and exclusivity still feel confusing, overwhelming, or low-key terrifying… you are NOT alone 😅 After 10+ years in this industry, I can…
Dec 18, 2025 · 12:39
Are you scared of “selling yourself” as a creator? If the word sales makes you cringe, hesitate, or want to run the other way…this episode is going to change your mind (in the…
Dec 11, 2025 · 18:56
🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim Are you still wondering how travel influencers actually make money in 2026…in THIS economy? And more…
Dec 4, 2025 · 55:22
You Can Follow Alexandra here: Instagram: https://www.instagram.com/itsalexandrapage/ X: https://www.x.com/@itsalexndrapage/ TikTok: https://www.tiktok.com/@itsalexandrapage/…
Nov 20, 2025 · 19:02
🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim If you want to make a career out of travel, it’s time to stop treating being a travel influencer like…
Nov 13, 2025 · 14:20
After working on the brand side, managing hundreds of thousands of dollars in budgets, and coaching thousands of Creators, I’ve seen EVERY SINGLE MISTAKE Creators make behind the…
Oct 23, 2025 · 18:00
If you’ve ever thought, “I want to be an influencer, but where do I start?” This episode is your roadmap. Influencer marketing has changed a LOT over the years, and so has the…
Oct 16, 2025 · 12:27
If you’ve ever seen posts that say “Comment GUIDE” or comment a specific word, and wondered how they do that… this episode is for you. ManyChat is behind this and is one of the…
Oct 9, 2025 · 16:33
It can be so overwhelming to be a creator these days… so many platforms, so little time! That’s why in this episode, I’m breaking down exactly how to repurpose your content, so…
Oct 2, 2025 · 12:38
Let’s bust some myths! If you’ve been telling yourself things like: “I don’t have enough followers.” “I don’t post every day.” “I need a manager before brands will notice me.”…
Sep 30, 2025 · 53:40
You Can Follow Megan Here: Instagram: https://www.instagram.com/megan_ugc TikTok: https://www.tiktok.com/@megan_ugc The Ultimate UGC course:…
Sep 25, 2025 · 16:52
🔗 Sign up for Levanta here: https://app.levanta.io/auth/refer/creator/c674f6cc-0b71-456d-ae0d-3c90e527853f/sign-up Do you have an Amazon shop? Be honest… how's it going? 👀…
Sep 18, 2025 · 15:16
Podcasting has become one of the most powerful ways to build trust, authority, and long-form connection with your audience. So if you’ve been thinking about starting a podcast,…
Sep 16, 2025 · 54:08
You Can Follow Jennifer Powell Here: Instagram: Jennifer Powell: https://www.instagram.com/jenpowell14/ JP, INC Agency: https://www.instagram.com/hellojpinc/ Lemon Digital HQ:…
Sep 11, 2025 · 8:54
70% of a creator’s income comes from brand partnerships…are you getting brand deals? 👀 If not, let’s fix that. Here’s the thing: it might not be you... it might be your content.…
Sep 4, 2025 · 9:13
One viral TikTok. 23 million views. 400,000 NEW FOLLOWERS 🤯 (oh, and one restaurant shut down). If you’re chronically online like us, you probably already heard about the San…
Sep 2, 2025 · 44:00
In this conversation, Julissa Prado shares her inspiring journey of building Resource Curls, a hair care brand focused on embracing natural textures. From her early passion for…
Aug 28, 2025 · 13:34
You know we’re all about helping creators get paid, right? So if you’re already sharing your favorite things online… why not earn from it too? In this episode, we’re talking all…
Aug 21, 2025 · 10:33
Creators are taking over! 🤯 TIME Magazine just dropped its first-ever Top 100 Creators list, and it’s a game-changer for the creator economy. For the first time, influencers,…
Aug 19, 2025 · 43:11
In this conversation, Amaris, a senior vice president of creator marketing at Edelman, shares her insights on the evolving landscape of creator marketing in the healthcare…
Aug 14, 2025 · 9:48
Your social media platforms = your storefront! If you’re a creator or influencer, your Instagram isn’t just for posting pretty pictures. It’s your business, your livelihood, your…
Aug 7, 2025 · 9:55
This document is literally what makes or breaks your chances of getting paid brand deals. This document SPEAKS for YOU. It’s no longer just a list of stats. It’s not just a…
Jul 31, 2025 · 12:31
What actually sets 7-figure creators apart? (It’s not luck, and it’s definitely not just going viral) In this episode, we’re breaking down the real mindset of successful…
Jul 24, 2025 · 8:00
There’s a new(ish) platform in town…and creators are cashing in. 👀 If you're a creator, influencer, or service provider looking to grow your audience, build a community, and…
Jul 17, 2025 · 7:15
The U.S. government just launched the Congressional Creator Caucus, and FOR THE FIRST TIME EVER, Content Creators are officially recognized as business owners! In this episode,…
Jul 10, 2025 · 13:42
You don’t need to be “internet famous” to show up in real-life spaces! If you’re an influencer or content creator ready to expand your network and get off the screen, this…
Jul 3, 2025 · 11:40
There’s been a lot of buzz (and confusion) about tariffs and how they’ll impact the creator economy. Will brand deals slow down? Should you pivot? Are brands even still spending?…
Jul 1, 2025 · 43:31
In this conversation, Nina and Reesa Lake discuss the evolution of the creator economy, the importance of community engagement, and the innovative features of LTK that empower…
Jun 26, 2025 · 10:57
If you’re tired of spending hours on content only to get crickets, this is your wake-up call. Something’s off…and it may not be the algorithm this time. When building a community…
Jun 19, 2025 · 9:12
ATTENTION: There is a new type of creator in town! And younger people are out here shouting “the future is bright!” (because it is!) ✨ This new wave of creators is living proof…
Jun 17, 2025 · 38:11
In this episode of Influencer Confidential, Nina interviews Nelly, a travel and lifestyle creator who shares her journey of starting over after a public breakup that forced her…
Jun 12, 2025 · 12:29
You’ve probably heard the whispers online.. “It’s the end of the influencer economy and there are no more brand deals!” Spoiler alert: Influencer marketing isn’t dead. Brand…
Jun 5, 2025 · 12:14
Creators vs. AI? AI is changing the creator landscape fast, and not always in ways that benefit us. In this episode, I’m sharing a real situation that sparked a BIG conversation…
Jun 3, 2025 · 44:56
In this engaging conversation, Sandi shares her incredible journey of growth in the content creation space, detailing her family's epic travels and the strategies that led to…
May 29, 2025 · 9:13
Monetizing Threads? YES, it is happening! 👀 The LinkedIn meets Twitter (but with a creative twist) platform is now becoming a real opportunity for creators looking to grow and…
May 27, 2025 · 38:45
In this engaging conversation, Marina Middleton shares her journey from a cultural shock in Boston to becoming the CEO of Create and Cultivate. She discusses the butterfly effect…
May 22, 2025 · 13:02
As an influencer, creator, brand, or even just someone who’s nosy about the influencer space (hi, same 👋), staying on top of what’s really happening in our industry is…
May 15, 2025 · 8:40
Alix Earle made $450K for ONE IG Story?! 😮 We’ve all seen the headlines: Alix Earle reportedly made $450,000 for a single Instagram Story! But before we all quit our day jobs…
May 13, 2025 · 53:42
In this conversation, Latasha James and Nina discuss the evolution of content creation, focusing on the transition from being seen as an influencer to a business owner. They…
May 8, 2025 · 10:22
Think you need a huge following to start making money on Instagram? Well, I might change your mind 😉. In this episode, I break down five powerful ways to monetize your Instagram…
May 6, 2025 · 50:32
In this episode of Influencer Confidential, Nina interviews Olga Valentin, a successful content creator and entrepreneur behind Mini Jet Setter. Olga shares her journey of…
May 1, 2025 · 13:15
7 Signs You’re Ready for PAID Brand Deals + FREE WORKSHEET! After working with thousands of creators, I've noticed the clear signs that separate those landing consistent, paid…
Apr 29, 2025 · 52:23
In this engaging conversation, Nina interviews Nicole Isaacs, a seasoned content creator and entrepreneur, who shares her journey in the influencer space. They discuss the…
Apr 24, 2025 · 13:05
Want brands to slide into your DMs first? Here’s how! 🤑 There’s nothing like waking up to a message from a brand that wants to work with you — and in this episode, I’m showing…
Apr 22, 2025 · 39:43
In this episode of Influencer Confidential, Nina interviews Jessica Off, founder of Guess Where Trips, a company that creates unique, self-guided mystery road trips. Jessica…
Apr 9, 2025 · 13:43
No UGC portfolio = no brand deals! 😬 If you're a UGC creator who wants to get paid by brands, a strong portfolio isn’t optional — it’s your RESUME. In this episode, I’m breaking…
Apr 2, 2025 · 11:14
Instagram vs TikTok vs YouTube: Where Are Brands REALLY Spending? 🤔 If you're wondering which platform is the BEST for landing brand deals in 2025, you're not alone — and in…
Mar 27, 2025 · 7:02
Wondering if brands are actually paying attention to your content? Spoiler: They probably are 👀 👀 Even if your inbox is quiet, there are signs brands want to work with you —…
Mar 19, 2025 · 9:17
If you dream of working with tourism boards, hotels, and travel brands, but keep getting ignored… it’s time for a reality check.🚨 In this episode, I’m breaking down the BIGGEST…
Mar 11, 2025 · 8:26
Thinking about posting on social media but not ready to show your face? You’re not alone — and I got you! Faceless marketing is blowing up, and brands are paying BIG for content…
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