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When a publicist makes booking a guest harder than it should be, David breaks down why you should never settle for difficult guests or bad processes and how standing your ground keeps your podcast strong in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
- Never give guests advance interview questions—take control
- Publicists begging for access: who really holds the power?
- Beware "experts" with weak email credentials
- The silent killer draining your podcast booking sanity
- Dropping high-maintenance guests guilt-free: pure freedom
- Your small audience is a weapon—use it
- Behind every "celebrity" expert: a desperate need for you
Why You Should Listen
- The sneaky red flag that instantly reveals a "publicist" you should never trust with your guest bookings
- The single biggest mistake rookie podcasters make—hint: it kills your control and ruins your show
- How to make high-powered experts beg for a spot on your podcast ... even if you've got just 100 listeners
- The shocking truth about sending advance questions and why it secretly signals you're desperate and weak
- The "company email" hack: how one overlooked detail exposes amateurs (and keeps your show first-class)
- Why refusing to "baby" guests gives you magnetic power (and attracts true talent to your mic)
- The real reason script-readers will sabotage your reputation—banish them forever with one simple rule
- How envy infects publicists and how you can leverage it to secure only A-listers on your show
- The hidden dangers of letting strangers pick interview slots and how to never get burned again
- Greedy experts who crave your audience: how to spot them and turn that hunger into podcast gold
- The one question you must ask every potential guest before they ever hear "recording is live"
- How to ignite laziness in your competition ... while your episodes sound like you run NPR out of your garage
- The secret to effortless scheduling: control the process, or get played by time-wasters and tire-kickers
- Why you NEVER have to settle for a "meh" guest ... a surefire way to trigger guest lust and fill your inbox
- The underground mentality that flips the script: why experts and publicists need YOU more than you'll ever need them
Episode Timestamps
- [00:01:00] The telltale sign a publicist isn't legit ... and why that matters for your podcast
- [00:02:52] Why you should never let a publicist pick a guest time slot before you know the guest
- [00:04:25] The blood program you've never heard of ... this is what I wanted to talk about
- [00:05:17] The case against pre-written questions for your guest and why true experts don't need them
- [00:07:04] Why even a podcast of "just" 100 listeners is more powerful than you think
- [00:08:08] The harsh truth: Why guests and their publicists need you more than you need them
- [00:10:19] Why you should never waste time "babying" difficult publicists (no matter who their guest is)
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