Your Product Design Is Biased—Here’s How to Fix It | Alexis Mook PhD

UX leader Alexis Mook joins us to talk about breaking bias in product design, defending the role of behavioral research inside corporate structures, and making the leap from academia to tech. From wrongful convictions to third-party testing, this conversation reveals why saying “no” might be a researcher’s greatest superpower.

Topics

[0:00] Intro and Speed Round with Alexis Mook

[7:50] Alexis’s Role and Journey at IBM

[20:58] Challenges and Biases in UX Research

[22:03] Impact of Research on Product Development

[31:49] The Shift from Academia and Career Satisfaction

[43:10] Grooving Session: Reducing Bias and Challenging Overconfidence

©2025 Behavioral Grooves

Links

Alexis on LinkedIn

Join the Behavioral Grooves community

Subscribe to Behavioral Grooves on YouTube

Musical Links

Miley Cyrus - Flowers

Blink-182 - All the Small Things