336. Why Most Game Engines Die, and How AI Builds "Living Worlds"
Deconstructor of Fun · Jun 22, 2026 · 56:17
Deconstructor of Fun · Jun 22, 2026 · 56:17
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Andrew Bowell, CEO of Iconic, who spent 15 years at Havok and a decade at Unity, discusses the future of game development, AI integration, and the challenges of building new game engines. He shares insights on technological shifts, AI's role in creating immersive worlds, and why his company is building an engine to “craft intelligent, living worlds”.
https://iconicgames.io/
02:10— The shift toward dynamic, emergent, personalized gameplay
04:39— Why Iconic won’t end up in the “engine graveyard”
10:13— “Intelligent living worlds” explained
16:12— Dogfooding and building the engine through its own game
19:35— Deterministic vs open-ended gameplay
23:11— What Unity got right about AI
26:52— The real paradigm shift in gaming
37:59— Player-first, not technology-first
46:26— Where AI adoption in games stops today
51:56— Remote vs hybrid culture at Iconic
Episodes: Deconstructor of Fun
