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Most B2B software companies have more growth left in what they already sell. This framework shows exactly where to find it — and where to stop looking. Jim Milbery and Paul Stansik walk through the Ansoff Matrix, a simple four-quadrant tool for organizing every growth conversation a software company will ever have. New market or existing market? New product or current product? Sounds obvious, but it's an argument that can derail board meetings, kill roadmaps, and send sales teams down blind alleys. What if chasing new markets and new products is actually the thing slowing you down? Jim and Paul make the case for staying in the green box.
