Why small charities must go beyond ‘buzzword’ funding

Editor Emily Burt is joined by Asma Shah, chief executive of You Make It, a charity that exists to empower and advance the professional and personal development of young Black and brown women living in East London.

Asma discusses founding You Make It at a time when the importance of lived experience was not recognised by funders, and how operating in survival mode has shaped her approach to leadership. 

She talks about the ways that funding ‘buzzwords’ can fail to recognise the impact small organisations deliver, and why charities should not shy away from taking an entrepreneurial approach to income generation. 

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