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FOX on Tech

FOX on Tech

PlayStation Pricing Strategy & Binding of Isaac Record | FOX on Games - Video Game News & Industry Analysis

FOX on Tech · Jul 5, 2026 · 1:44

0:001:44

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Following hardware price hikes across Xbox and Valve’s new Steam Machine, Sony Interactive executives have hinted that their upcoming console may depart from the industry’s traditional "loss leader" strategy. In a recent Q&A, the company stated it does not intend to sell hardware at "significant losses," while also dropping major hints that its next system could feature portable capabilities similar to the Nintendo Switch. Meanwhile, we look at the legendary indie title The Binding of Isaac: Rebirth, which just set a new record for concurrent users on Steam following a massive 90% discount in the platform’s Summer Sale, marking a historic win for a critical darling that has famously been snubbed by major awards for over a decade.





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Main Podcast Page: https://radio.foxnews.com/podcast/fox-on-games/




Best Place to Start: New to our console pricing and industry trend coverage? Get caught up on our previous analysis of the hardware landscape here: https://open.spotify.com/episode/1HQHePoKPLDyZ2xRO6K7Kz








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