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Most STR deals fail before they even start—95% don’t pencil out. But the ones that work? They’re powered by more than numbers. In this episode, we break down both sides of the equation: finding deals that actually perform and delivering hospitality that scales profit. • 10-point hospitality playbook • Why 95% of STR deals never make sense on paper • The creative edge investors need to make deals work • Why service ≠ hospitality (and why guests feel the difference) • How to balance ROI with guest delight and repeat bookings 00:03:56 – Service vs. Hospitality 00:06:11 – Setting Higher Financial Targets 00:08:09 – Guest Experience at Every Stay 00:15:12 – Building a Hospitality-Driven Team 00:16:23 – Guest-Centric Business Model 00:17:17 – Scaling Means Scaling Leadership 00:20:27 – The Roots of Modern Hospitality 00:22:52 – Designing Emotional Guest Checkpoints Get FREE Access to our Community and Weekly Trainings: http://group.strsecrets.com/