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Short Term Rental Secrets Podcast

Short Term Rental Secrets Podcast

37 - The Property Management Sales Playbook (How We Added 6 Owners in Q3 last year)

Short Term Rental Secrets Podcast · Mar 5, 2026 · 22:12

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Instagram ➡️ https://www.instagram.com/mikereillync/
Follow this link for the Free training:
https://level.strsecrets.com/pc-book
You want to grow a property management business, you will eventually hit the same wall:
You become the person slowing things down.
In this video, I share the exact playbook we built before hiring our first salesperson.
Inside this training you’ll learn:
• The perfect type of property we target
• The exact type of homeowner we want to work with
• The biggest problems Airbnb owners face today
• How we show our value to sign new clients
• The "UI Method" for finding struggling Airbnb properties
• The exact numbers and goals we set for our sales team
• The best ways we find and talk to new owners
• Our step-by-step sales process and first phone calls
• What happens right after an owner signs with us
If you want to grow your company to 30, 40, or 50+ properties, you need a sales plan that works every single time.
This episode shows you exactly how we built ours.
Subscribe for new weekly videos ➡️ https://bit.ly/2Nrn4XO
Timestamps:
00:00 – Why You Need a Sales Plan
01:12 – The 4 Steps of Our Sales Playbook
02:10 – Finding the Perfect Property
03:05 – The Perfect Homeowner
04:18 – Problems Airbnb Owners Face
05:45 – Creating a Strong Offer
07:00 – Why You Need a CRM Software
08:50 – Sales Goals and Numbers to Track
10:20 – The Experiment: 120 Calls in 6 Weeks
11:35 – Our Sales Win Rates
12:18 – How to Find Leads: The UI Method
13:30 – Using Referrals and Partners
14:05 – Direct Mail and Ads
15:05 – Running Facebook Ads for Leads
16:10 – Our Sales Process
17:20 – The First Call and Asking Questions
18:15 – Handling Owner Concerns
19:05 – Bringing on a New Owner
20:00 – Weekly Sales Tracking
21:10 – Hiring and Testing a Salesperson
Connect with us on other social media platforms:
STR Secrets FB group ➡️ https://www.facebook.com/groups/STRentalsecrets
Michael Sjogren FB Page ➡️ https://www.facebook.com/theAirbnbGuy
Instagram ➡️ https://www.instagram.com/miike.sjogren
Linkedin ➡️ https://www.linkedin.com/in/mikesjogren

Episodes: Short Term Rental Secrets Podcast

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