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As of April 15th, Airbnb moved every host to a 15.5% host-only fee. If you haven't updated your pricing yet — your next booking will pay you less than you expect. Btw you can grab the spreadsheet from here : https://www.strsecrets.com/airbnbfee Also, if you want to talk to us directly: http://strsecrets.com/implement In this training Mike covers: - What the Airbnb fee change actually means: 15.5% host-only fee applies to nightly rate, cleaning fee, resort fee, pet fee — everything - Why the split fee showing back up in your account is a bug — not a reversal - The exact price increase you need to make: 18.34% minimum for direct owners - How co-hosts and property managers need to handle this differently — and why checking the listing owner's account first matters - The fee change spreadsheet walkthrough — how to model the right scenario for your business (comment FEE CHANGE to get it) - How to split the channel fee with your homeowner so nobody loses - How to track your Airbnb algorithm ranking after raising prices using Rank Breeze - Why five-star properties make 18% more in RevPAR than 4.7-star properties — and how that matters more right now - How Mike's portfolio is pacing 130% of June goals and 120% of July goals — and why - Why now is the time to get on Vrbo — Mike is seeing 10% more bookings YoY from Vrbo this year - How to retarget past guests with text messages and automated campaigns to offset any Airbnb drop - Listing optimization basics: why your first five photos, your copy, and your reviews are your most valuable assets right now This is the most important training for STR operators this month. 📲 Connect with STR Secrets: STR Secrets FB group: https://www.facebook.com/groups/STRentalsecrets Apply to work with us: https://strsecrets.com/apply STR Secrets Podcast: https://strsecrets.com/podcast Timestamps: 0:00 - What Just Happened: Airbnb's Fee Change Explained 1:16 - The Split Fee Is Not Back — It Was a Bug 2:23 - What 15.5% Host-Only Fee Actually Means for Your Payout 3:04 - Step 1: Increase Your Airbnb Pricing by 18.34% Right Now 4:27 - Step 2: Track Your Algorithm Ranking After Raising Prices 5:44 - How to Check and Confirm Your Fee Setting in Airbnb 8:21 - The Fee Change Spreadsheet Walkthrough 12:30 - How to Split the Channel Fee With Your Homeowner 14:26 - What Co-Hosts and Property Managers Need to Do Differently 15:12 - How to Make Pricing Changes Inside Your PMS 16:03 - Testing Price Increases: 15% vs 18% vs 25% — What We've Seen 18:01 - The Airbnb Algorithm: What Actually Moves Your Ranking 18:25 - Five-Star Properties Make 18% More in RevPAR 19:48 - Virtual Stays, Friends and Family Reviews and Algorithm Boosts 20:15 - Mike's Portfolio Is Pacing 130% of June Goals — Here's Why 21:03 - Get on Vrbo: Mike Is Up 10% YoY From Vrbo This Year 22:15 - Retarget Past Guests With Text Campaigns Right Now 23:45 - Listing Optimization Basics: Photos, Copy and Reviews 24:07 - Action Steps and Where to Get the Spreadsheet
