Numbers are Chocolate Cake: Scaling Your Fractional Finance with Fiona Purves

Are you spending three hours a week on bookkeeping when you should be making sales? Dr. Brenda Hector is joined by Fiona Purves, owner of Defacto FD, to discuss why your business numbers are more than just a tax bill—they are the story of your success.

Fiona shares her transition from corporate industry to setting up a "pick and mix" finance department for small businesses. We dive into the importance of professional accreditation, why your bookkeeper might be feeling "professionally lonely," and how Fiona’s background as a yoga teacher brings a philosophy of "Karma Yoga" (selfless service) to her accounting practice.

Key Takeaways:

• The Defacto Model: Scaling your finance department up and down based on your current needs.
• The Novel in the Numbers: Learning to see the real story behind the profit and loss sheet.
• The Un-Photoshopped Version: Why your accountant is your most trusted, judgment-free sounding board.
• Dooking and Balance: Why wild dipping and walking are Fiona's "non-negotiables" for avoiding burnout.