Real Wine vs. Most Wine - Linda Johnson-Bell

This is a free preview of a paid episode. To hear more, visit beyondorganicwine.substack.com

What if the multi-year contraction in wine sales is a good thing? So much press and media attention has been given to the causes for the ongoing decline in wine sales, and are we at the bottom, and why aren’t millennials or gen Z drinking, or why they are but we mis-read the data (as if these designations represent real people in any meaningful way), an…