Founder Series: Turning Crisis Into Opportunity - The Accidental Birth of a Cold-Plunge Empire with Ryan Duey — The CLS Experience with Craig Siegel

On today's episode of The CLS Experience, Craig Siegel sits down with Ryan Duey, co-founder and CEO of Plunge, to unpack the journey from building cold plunges in a garage during COVID to creating a $100M+ wellness movement. Ryan shares the personal upheaval that preceded the business, the power of saying yes to the right opportunity, and the importance of mission aligned co-founders. They dive into the early decisions that helped Plunge take off, from selling the first 20 units to leveraging SEO and influencer marketing, while exploring cold plunging, resilience, mindset, and the vision to build a complete home spa ecosystem. It's a conversation about reinvention, taking calculated risks, building with purpose, and creating something bigger than the product itself. Please enjoy.

0:50 The Pandemic Reset That Changed Everything

05:38 Choosing the Right Co Founders

10:05 How to Measure the Impact of Cold Plunging

23:42 From Garage Built Plunges to a Breakthrough Business

30:08 The Influencer Strategy That Accelerated Growth

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Check out Ryan HERE:

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