What does an NFL GM actually do?

In the immortal words of John C. McGinley, “What would you say you do here?” We judge general managers and executives on free agency signings, contract negotiations, and draft classes…but what are they actually doing behind the scenes? Former Philadelphia Eagles executive Jake Rosenberg sits down with Robert Mays to discuss what a GM candidate should look like, the role of analytics in front offices, and what some NFL organizations are doing wrong with their executive structures.

0:00 Welcome to the show

1:46 Jake Rosenberg joins

4:30 What GM candidates should look like

8:48 Role of ownership

13:41 What does a GM do?

18:32 Ideal NFL team structure 

24:19 GM/owner involvement in game plans

26:11 Where should you find new GMs/execs?

30:13 How to figure out a candidate’s experience

34:50 What do you ask candidates?

40:50 Most important hires for a GM

46:50 Process of hiring coaches

50:54 Analytics vs scouting background

Host: Robert Mays

Executive Producer: Michael Beller

Senior Producer: Katy Duffy

Social Producer: Scott Krinch

Follow Robert on Bluesky: @robertmays.bsky.social

Follow Robert on X: @RobertMays

Theme song: Haunted

Written by Dylan Slocum, Trevor Dietrich, Ruben Duarte, Kyle McAulay, and Meredith VanWoert / Performed by Spanish Love Songs

Courtesy of Pure Noise / By arrangement with Bank Robber Music, LLC

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