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Driven by Data: The Podcast

Driven by Data: The Podcast

S6, E6: Driven by Data Dilemmas. When it all goes wrong! w/ Tim Lum, Global Chief Intelligence Officer, WPP | Ford | VML

Driven by Data: The Podcast · Feb 24, 2026 · 49:28

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Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Tim Lum, Global Chief Intelligence Officer, WPP | Ford | VML In this episode, they discuss three key stories surrounding when it all goes wrong. From deleting 11 years' worth of data, to a business unit causing the data servers to screech.

Tim walks us through how to manage data teams when it's all gone a bit pear-shaped.

Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.

Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast! Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Episodes: Driven by Data: The Podcast

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