Building Brands with Soul: A Conversation with Siew Ting Foo

Episode Notes

• Guest: Siew Ting Foo, author of Building Brands with Soul
• 25+ years as a global marketing leader (HP, Unilever, Diageo, etc.)
• What “brands with soul” means and how it creates emotional impact
• Coaching the next generation of “Leaders with Soul”
• Consulting, board directorship, and thought leadership
• Embracing AI and empowering teams through “AI Fridays”
• Overcoming imposter syndrome and experimenting with purpose
• 6 traits of soul-led leadership: authenticity, empathy, disruption, etc.
• Book, podcast, and ways to connect: soulforprofit.org
   

🎧 Listen now: https://entrepreneurconundrum.com/SiewTingFoo

Key Questions

(01:14) How did you get to where you are today?

(02:11) So when you say that you help brands market with soul or build businesses of brands with soul, what does that mean to you?

(04:34) Who do you work with these days? Who's your ideal client?

(05:58) Are you doing anything on social media to help get the awareness out there?

(07:02) What channels of social media are you using?

(07:34) What are some big goals that you're looking to achieve in the next year or two?

(08:35) What do you feel is your number one roadblock for achieving that?

(09:23) Can you talk to us a little bit about how, or that purpose and profit can actually exist together in a marketing strategy?

(10:30) What do you feel it takes to build high-performing teams by humanizing the brand and business?

(12:38) I guess that leads into how to lead with Soul for business and the brands. Is it anything else, collaborator?

(15:02) What's the best advice that you have ever received?

(15:45) What's the best advice you've ever given?

(16:02) Can you give an example?

(17:18) Is there anything that we haven't covered that you would like to talk about?

(17:54) And what's your website?

Siew Ting Foo 

www.soulforprofit.org

www.linkedin.com/in/siewtingfoo 

instagram - siewtingx

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

www.distinctdigitalmarketing.co