Moving Your Brand Out of the Friend Zone with Doug Zarkin — Entrepreneur Conundrum

Today on Entrepreneur Conundrum, Virginia sits down with Doug Zarkin, brand leader, keynote speaker, and author of Moving Your Brand Out of the Friend Zone. Doug brings a wealth of experience from shaping powerhouse brands like Avon, Victoria’s Secret PINK, and Pearle Vision.

He shares:

His journey from agency life to leading global consumer brands
Why entrepreneurs should adopt a “think human” philosophy in marketing
How to balance short-term revenue goals with long-term customer relationships
The real purpose of marketing (and how to avoid alienating your audience)
His best advice for overcoming roadblocks and moving forward

📘 Grab Doug’s book Moving Your Brand Out of the Friend Zone on Amazon.
🌐 Learn more at dougzarkin.com.
🔗 Connect with Doug on LinkedIn and follow @dougzarkin.

Key Questions

(01:34) How did you get to where you are today?

(02:39) Who would you say is your ideal client today?

(03:44) How do you get in front of those?

(04:24) You do posting on social media and stuff like that?

(04:45) You had talked about thinking human. What does that mean to you?

(06:13) What are some big goals that you have in the next year or two?

(06:43) Do you do trainings or stuff like that to get better?

(07:39) What do you feel is your number one roadblock?

(08:10) To you, what is the purpose of marketing?

(09:13) How do we move into those deeper relationships?

(09:59) What's the advice you have ever received?

(10:22) What's the best advice you've ever given?

(10:35) Is there anything that we haven't talked about that you would like to?

(11:30) Where can we learn more about you and what you do?

Doug Zarkin

www.dougzarkin.com

@dougzarkin

Linkedin.com/in/dougzarkin

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com