How to Stop Ad Fraud From Eating Your Marketing Budget with Rich Kahn

Guest Introduction

Rich Kahn is a digital marketing veteran and serial entrepreneur, co-founder and CEO of eZanga and Anura. He’s spent 30+ years in digital advertising and built Anura after discovering fraud was damaging traffic quality inside his own ad network.

Key Discussion Themes

• How Rich went from early internet projects to building ad tech companies
• What ad fraud is — and why it’s not just “a number on a screen”
• The real cost: “on average” 25% of digital marketing spend lost to fraud
• Where fraud spikes: organic vs Google/Facebook vs affiliate traffic
• Why marketing decisions go wrong when departments don’t share feedback loops
• The cat-and-mouse reality of fraud — and how AI is changing attacks
• Hiring and leadership: the “80% person” rule for delegating critical work
• Hard-won lesson: don’t hire friends
• Bootstrapping discipline: mismanaging funds is the fastest way out of business

Listener Takeaway

If your marketing performance feels inconsistent, don’t assume the channel is broken — assume the data might be. Tighten the feedback loop between lead quality and spend decisions, and protect your budget so you’re paying for real audiences, not bots.

Guest Website Link

https://www.anura.io/

Guest Social Links

LinkedIn: https://www.linkedin.com/in/richkahn/
Facebook: https://www.facebook.com/anurasolutions/

CTA

If you’re spending money on ads, you can’t afford to guess on traffic quality. Listen to the episode and audit your spend decisions with better data.

 

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com
www.distinctdigitalmarketing.com