157: What's After Black Tot + the Real Life of a Rum Brand Ambassador with Mitch Wilson

Note: As a reminder, Rumcast Reserve bottles are officially available in stores and shipping from our online retailer! You can grab your bottles here.

You can watch the video version of this episode on YouTube.

In this episode, we caught up with Mitch Wilson just a week before the end of his 7-year run as the brand ambassador for Black Tot Rum to discuss his exciting next gig, reflect on his Black Tot tenure, and go deep on what it's actually like to live on the road as a brand ambassador.

We discuss:

The new role he'll be taking on in the rum world

Perception vs. reality of being a brand ambassador

What it's like spending 250+ days on the road in a year

The challenges small spirits brands face in the market

How big brands buy their way onto cocktail menus

The daiquiri strategy for becoming a brand ambassador

His first (and worst) masterclass performance

How to ask for better rum at bars without sounding like an asshole

The prospect of single-flagon Black Tot releases

And more!

As we mentioned at the beginning, come join us for the live Rumcast show on September 19 at Boston Rum Week!