Episode 200 Part 2: What Happens After You Sell — The Friday Habit

In this follow-up to Episode 200: How to Build a Sellable Business, Mark sits down with Ben Manley to unpack the next phase—what happens after you sell.

Ben opens up about the emotional rollercoaster, the lessons he learned from structuring the deal, and the surprising challenges that come with handing over your business. From choosing the right buyer to creating SOPs, setting expectations, and navigating post-sale training, this episode gives a full behind-the-scenes look at what selling a business really looks like.

Whether you're deep in the sales process or just dreaming about an exit someday, this is essential listening for any founder who wants to sell smart—and stay sane.

🧠 Takeaways:

Decide what matters most: profit, legacy, team continuity?
Track your trailing 12 months—timing impacts valuation
Keep buyers engaged with regular updates (and maybe weekly calls)
Document everything—SOPs increase your value and reduce post-sale dependency
Don’t rely on earnouts. Get what you need upfront
Plan for the emotional impact of letting go—and what’s next
Recurring revenue increases your multiple. Build it early
Selling your business is like sending your kid to college. Be ready

📘 Action Step:
Ben’s top recommendation: Read Built to Sell by John Warrillow.

📌 Learn More Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business instead of in it.

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