How to Make the Case for Your Best Idea

Mallory is joined by Natalie Gleason, VP of Marketing at Portico, to discuss the critical skill of building internal advocacy for new ideas. They explore why change efforts often stall under committee governance and how to overcome these hurdles by crafting solid business cases, anticipating stakeholder objections, and obtaining early voice-of-customer proof. Natalie shares insights from launching Portico’s new community initiative, offering practical advice on managing resources, executing successful pilots, and checking your ego at the door to turn great concepts into greenlit realities.

Related Links:
Portico’s The Commons community site

Stop Losing Sales to Customer Indecision

Leading Change: Why Transformation Efforts Fail

Gartner Sales Survey Finds 74% of B2B Buyer Teams Demonstrate "Unhealthy Conflict" During The Decision Process

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

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