The Daily Coffee Pro Podcast by MAP IT FORWARD
The Daily Coffee Pro Podcast by MAP IT FORWARD · Aug 21, 2026 · 39:06
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Episode Description
This is the final episode of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Rodolfo Peñalba, General Manager of COMSA, and Cristian Dubón, a board member and coffee producer from the cooperative in Honduras.
Across this series, COMSA has described a commercial relationship with Benecke Coffee that developed over more than two decades, expanded significantly during the 2024/25 season, and ultimately left the cooperative pursuing approximately USD 2.7 million through Benecke’s insolvency proceedings.
In this final episode, we step outside the immediate dispute and ask a bigger question:
What should the global coffee industry learn from this?
For COMSA, one lesson is already clear.
Trust alone is no longer enough.
Rodolfo explains that COMSA is considering changing how it structures future coffee transactions so that buyers do not receive the original shipping documents before payment has been secured.
That could mean working through banks, letters of credit or other payment mechanisms that allow an importer to confirm the coffee is on its way without gaining control of the original documents until payment has been made.
Those systems may increase transaction costs, but COMSA says the experience with Benecke has forced the cooperative to rethink how much financial risk it can continue carrying on behalf of buyers.
Rodolfo also discusses the need for stronger due diligence on importing companies and better access to information about the financial health of counterparties in destination countries.
The conversation then turns to the human consequences of the dispute.
Rodolfo says the amount COMSA is pursuing is equivalent to approximately the annual income of more than 700 farming families.
For COMSA, this is not simply an unpaid commercial invoice.
It affects money intended for farmers, families, food, education, medicine and the repayment of bank financing used to fulfil the contracts.
We also examine the role of Fairtrade.
COMSA says Fairtrade certification helped the cooperative grow, access international markets and obtain better prices. But Rodolfo questions whether equivalent scrutiny exists on the buyer side of the supply chain.
Producer organisations are required to meet standards, pass audits, provide financial transparency and fulfil contracts.
What happens when the buyer does not fulfil theirs?
Rodolfo argues that organisations such as Fairtrade should consider whether producer protection needs to extend beyond certification to include stronger due diligence, greater understanding of destination-country laws and possibly legal support when cooperatives are forced into disputes abroad.
The episode closes with COMSA explaining why it decided to speak publicly.
Rodolfo and Cristian say they are trying to recover money they believe belongs to the cooperative, its producers and the banks that financed the coffee.
They also hope that by telling the story publicly, other cooperatives may reconsider how they structure contracts and protect themselves from counterparty risk.
Because, as Cristian says, a smaller cooperative may not survive a situation like this.
You can connect with COMSA here:
Facebook: https://www.facebook.com/share/1c5tTT89Rw/?mibextid=wwXIfr
Instagram: https://www.instagram.com/comsa_oficial/
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