EP1602 Part 2 of 5 | How Smart Coffee Businesses Decide What to Grow (Nawar Adra) | Map It Forward

Advertising Sponsor
This episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast. Email support@mapitforward.org to learn more.

Episode Description

This is episode 2 of a 5-part series with Stitch Coffee founder, Nawar Adra, and Map It Forward Founder, Lee Safar. In this series of The Daily Coffee Pro Podcast by Map It Forward, we’re discussing what it takes to expand a coffee business in this economy, and in this episode we focus on one of the hardest parts of growth: deciding what actually deserves more investment.

Nawar explains that growth decisions become clearer when operators stop thinking romantically and start reading the business properly. He talks through how Stitch looks at years of P&L history, margin pressure, department-level performance, and real market adoption before deciding where to keep pushing and where to stop.

The conversation moves through RTDs, drip bags, steeped coffee, and why some products fail not because they’re bad, but because the market infrastructure isn’t there yet.

Lee and Nawar also discuss why great operators need to study brands outside coffee, how strategy becomes sharper with maturity, and why sequence matters in growth. This is a practical episode about data, product discipline, and getting honest enough to cut what isn’t working so you can back what is.

Connect with Nawar Adra and Stitch Coffee here:

- https://www.instagram.com/stitch.coffee/

- https://stitch.coffee/

- https://www.instagram.com/nawar.adra/

- https://www.linkedin.com/in/nawar-adra-12909516a/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org