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Episode 2206:
Brian Tracy explains why the second sale, not the first, proves you delivered on your promises, and why resales and referrals cost a fraction of new business. He lays out eight ways to keep customers for life, from fast service and asking for referrals to the ultimate question of whether customers would recommend you. It is a practical playbook for entrepreneurship built on long-term customer relationships.
Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/how-to-keep-customers-for-life/
Quotes to ponder:
"The second sale is the proof that you have delivered on the promises you made during the first sale." "The most important element of outstanding customer service is always speed." "The willingness of a customer to recommend you to others is the highest level of customer satisfaction."
Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day. Learn more about your ad choices. Visit megaphone.fm/adchoices
