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Get the 200+ Page Optimal Living Daily Workbook (PDF) - Free. Want to turn today's episode into an actionable plan? Join the Optimal Living Weekly newsletter and I'll send you our 200-page digital workbook immediately. It's packed with the best takeaways from the show, formatted for easy reading and implementation at home. Get your free PDF workbook here: https://oldpodcast.eo.page/join Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com Episode 2179: Janice Beetle covers two sides of getting noticed. In the first article she argues that marketing content works when it educates rather than sells, and that a client success story earns attention where a superlative claim does not. In the second she explains why a consistent, methodical PR strategy keeps a business top of mind, and why editorial coverage reads as an endorsement in a way paid advertising never does. Read along with the original articles here: https://www.breakfastleadership.com/blog/make-sure-your-content-isnt-just-more-noise and https://www.breakfastleadership.com/blog/consistent-pr-strategy-keeps-you-top-of-mind Quotes to ponder: "That is not storytelling. That is just telling." "Keep your content short, simple, clear, and concise." "It's a good idea to develop a PR strategy so that your news rolls out over time and is consistent and methodical." Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day. Learn more about your ad choices. Visit megaphone.fm/adchoices
