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The Swiss Connection

The Swiss Connection

Life without Big Tech: a Swiss experiment

The Swiss Connection · Jul 14, 2026 · 25:33

0:0025:33

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Switzerland wants greater digital sovereignty. But how easy is it to break free from Google, Apple and Microsoft? Two Swissinfo journalists attempted to replace Big Tech services with Swiss and other European alternatives. Their experiment revealed the hidden dependencies, frustrations and surprising freedoms of life without the tech giants.

Journalists: Sara Ibrahim, Kristian Foss Brandt
Host: Jo Fahy
Audio editor: Michele Andina
Distribution and Marketing: Xin Zhang

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SWI swissinfo.ch is a public service media company based in Bern, Switzerland. 

Episodes: The Swiss Connection

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