Building a US Desk From Zero to $2M: Lessons From the Trenches with Fred Forrest

In this episode, I sit down with Fred Forrest, co-founder of Sourcechange. He left a comfortable seat at Pangea, got investment from day one, and built a US energy recruitment business from a box room in Aldgate East to past $2M in year three, with no clients and no track record in the market when he started.

We get into the tactical mistakes that made year one even harder, how Fred turned a tiny opening into Sourcechange's biggest client, and why he believes AI is only half the bet without a ferocious sales culture behind it.

Connect with Fred here: https://www.linkedin.com/in/frederick-forrest-05916812b/

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Watch the episode on YouTube: https://youtu.be/1UA0w7kYy7M

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Get in touch with me:

Linkedin: https://www.linkedin.com/in/hishemazzouz/

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