Anish Achuthan co-founder & CEO of Open a neo-banking startup disrupting the traditional banks & helping 700,000 + businesses in India automate their finances.

Building a digital bank to help small businesses in india.  My guest today is Anish Achuthan CEO & co-founder of Open - a new age digital banking platform. In this episode he talks about how they raised $37 million from prominent investors, and shares amazing growth statistics. He talks about how they use customer acquisition channels.  He shares UX strategies when developing the website & mobile app. Talks about being a 5x entrepreneur. Talks about the importance of branding and PR in getting your startup off the ground. Talks about how they evaluate talent. Going from 10 to 250 employees. Thoughts on demonetisation 4 years on. Hiring a sales guy when they couldn't afford one.  Pitching to investors with a live demo instead of a slide deck.And finally you will learn how to deal with corporate companies if you’re a startup.

In this conversation we also talk about:

• User testing
• Creating a pilot
• Being the first mover in the market
• Building Culture & Leadership
• Being persistance
• Being married to the co-founder
• is 'Cash still king?'
• Reaching out to small villages
• Banks having reservations in the early days
• Integrating legacy systems

and much more

links

https://open.money/

P.S

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The Indian Startup Show is hosted and produced by Neil Patel

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