India’s first tech-driven footwear brand, offering customisation of shoes at an affordable price - Aayush Jindal Co-founder of Toesmith — The Indian Startup Show

'It was his birthday & I thought of customising a shoe and gifting it to him on his birthday' And so Toesmith was born! and they haven't looked back . I speak to Aayush Jindal Co-founder of Toesmith , India’s first tech-driven footwear brand, offering customisation of shoes . In this episode he talks how the 3d customisation works. Talks about customer research , pitching his parents the prototype , how they target customers via Facebook and Instagram, how many orders that get a day, quitting the corporate life, how they plan to scale the operation and finally he gives advice on building an e-commerce business & brand in India.

In this conversation we also talk about:

Pricing strategies that don't pinch!
Getting great feedback & design from a tattoo artist
Walking away from nice job at Bain
How they deal with copyright issues
Thoughts on the offline / retail market.
Is it pressure off or pressure on?
Launching internationally & scaling
Experiencing failure on his previous start-up
Getting advice from parents who work in the shoe manufacturing business.

and much much more

Links

https://www.toesmith.com/

P.S

Skillshare is an online learning community with thousands of classes in design, business, tech, and more. Anyone can join the millions of members in our community to learn cutting-edge skills, network with peers and discover new opportunities.

Try Premium free for 2 months and access all my classes!

https://www.skillshare.com/r/user/neilpatel

P.P.S

You're going to love CreativeLive! Online classes in photography, art, design, craft & DIY, marketing, business, and entrepreneurship. Available on-demand 24-7.

Use my link to take $15 off your first CreativeLive class of $25 or more!

https://refer.creativelive.com/s/Neil108

music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

The Indian Startup Show is hosted and produced by Neil Patel

Connect with me: https://www.linkedin.com/in/neilpatel2/

If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.

Listen and Subscribe to More Episodes

https://www.indianstartupshow.com/

Youtube https://www.youtube.com/@indianstartupshow

Music by Punch Deck.

https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV