WIP 2003: Direct to Seller vs Direct to Agent - Which Makes More Money in 2026 - Part 2

Continuing the ultimate debate on the best way to source real estate deals, Brent Daniels and Jerry Norton return for Part 2 of their deep dive into the Direct to Seller vs. Direct to Agent models. They kick off by tackling the controversial rise of novations, exploring why these deals frequently fall apart at the closing table when property owners discover the true size of the investor's profit margin. Jerry explains why simply buying a property outright for cash is almost always cleaner and safer.

They also break down the harsh realities of marketing budgets, explaining why investors spending under $2,000 a month must fully embrace "hustle season" to survive. If you are ready to pick a strategy and go all-in, this episode will give you the exact framework to start closing deals. Be a part of the TTP training program now.

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Show notes:

• (0:00) Beginning of today’s episode
• (1:03) Why novation deals frequently fall apart when sellers see large profit margins
• (3:32) How wholesalers use novations as a crutch when they fail to negotiate deep discounts
• (4:49) The severe legal risks of text blasting cold sellers and TCPA compliance
• (6:18) Properly using automated text messaging exclusively for permission-based follow-ups
• (7:46) Sourcing overseas call center leads for pennies and importing them into your CRM
• (9:18) Embracing hustle season and structuring a 10-hour day of cold outreach
• (10:34) Scaling operations to keep your acquisitions reps on appointments all day long
• (12:02) Why giving a listing agent the back-end flip commitment limits your exit strategies
• (18:25) The brutal reality of cold calling and accepting the six-month conversion timeline
• (20:38) Why the painful grind of hustle season is the ultimate filter for long-term success
• (23:22) A highly effective method for comping properties using peak neighborhood sales
• (27:10) Jerry Norton's "Magic List" for high-impact, deeply targeted seller lead generation
• (33:40) Brent's unbelievable story of buying a $200k house for just $9k from Cowgirl Fran

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Resources:

• PropWire
• Warm Leads Daily
• GoHighLevel
• InvestorLift
• Real Estate Riches by Dolf de Roos
• Jerry Norton on YouTube
• @jerrynorton on Instagram
• @realbrentdaniels on Instagram
• To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the Tribe

Want to know how top real estate wholesalers and investors are finding and closing deals in today’s market?

Join Brent Daniels, Todd Toback, Logan Fullmer, Gal Shmukler, Ryan Zolin, Brandon Jarvela and Brian North LIVE in Phoenix, October 8–9. Learn what’s working now with MLS deals, novations, title deals, multifamily, raising capital, sales and negotiation.

Seats are limited! Reserve yours before they’re gone:

 https://www.wincsuperstarretreat.com/